The Honest Kitchen

The Honest Kitchen makes some of the healthiest, all-natural pet food on the planet. But getting loyal pet owners to try a new food requires getting samples in their pet's bowls.  

For the holiday season, we created the must-have-gift for pet owners: The first scratch and sniff book for dogs. 

"Is That My Dinner" is a fully illustrated and scented holiday story to be read to, scratched and sniffed by pets. It also just happens to include some delicious smelling and tasting samples of The Honest Kitchen pet food in the back fold, which made it into lots of bowls. 

The holiday campaign was a runaway hit for the brand, and one of my favorite examples of how big those seemingly "small" assignments and budgets can be.